We’re here because we love the Midwest— Its seasons (most of them), and the way it lets you live a little harder when the sun finally comes out. It’s about stretching out summer days on the lake, chasing waves (even the small ones), taking golden hour backroad drives in old cars, and doing something just to see if you can.

Midwest Kooks is what happens when the seasons shift, the itch to try something new kicks in, and you stop waiting to be good at it.

What will you find here?

Field notes from the middle of everywhere—stories, places, and moments that make you want to try something new, even if you’re not great at it. From beginner surf trips to Midwest tiki bar history, small-town vintage shops to lakefront fires and live shows after a day in the water, it’s curated content for anyone who appreciates the weird charm of doing something just for the fun of it.

Stay for the Field Notes. Come back for the gear. Subscribe for the good stuff.